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Enhancing Your Care Home's Marketing with 360º Virtual Tours: Benefits Explained

Lee Wells- Walk-Us-Through Ltd • April 18, 2023

Introduction to 360º Virtual Tours



As a care home owner or manager, you know how important it is to market your property effectively. Potential residents and their families want to see what your care home has to offer before making a decision, and traditional marketing methods such as brochures and photos can only do so much. This is where 360º virtual tours come in.


A 360º virtual tour is a digital representation of your care home that allows viewers to explore the property as if they were there in person. With the use of advanced technology, virtual tours provide a 360-degree view of every room and space in your care home, giving potential residents and their families a complete and immersive experience. In this blog post, I will explain the benefits of using virtual tours for property marketing, how they enhance care home marketing, and offer tips for creating an effective virtual tour.


Benefits of using virtual tours for property marketing


Virtual tours offer numerous benefits for property marketing. Firstly, they provide a more engaging and interactive experience than traditional marketing methods. Potential residents and their families can explore your care home at their own pace, getting a better sense of the size, layout, and features of your property. They can also zoom in and out of rooms, giving them a better understanding of the space available.


Secondly, virtual tours save time and resources. Instead of arranging physical tours for every potential resident and their families, virtual tours can be accessed from anywhere, at any time. This means that you can reach a wider audience, without the need for face-to-face meetings.


Thirdly, virtual tours can help to build trust and transparency with potential residents and their families. By offering a complete and immersive experience, you are providing an honest representation of your care home, which can help to alleviate any concerns or doubts potential residents may have.


How virtual tours enhance care home marketing


Virtual tours are particularly effective for care home marketing. Firstly, they offer a solution to the challenge of showcasing a care home’s facilities and amenities, which can be difficult to portray through static images. Virtual tours provide a comprehensive view of every room, from lounges to dining areas, bedrooms, and bathrooms, allowing potential residents to get a feel for the home’s environment.


Secondly, virtual tours can help to attract new residents who may live outside of the local area. Virtual tours offer a low-cost, low-risk way for potential residents to explore a care home, without the need for travel. This means that you can reach a wider audience, increasing the pool of potential residents.


Thirdly, virtual tours can help to differentiate your care home from competitors. By offering a unique and innovative marketing tool, you can stand out from other care homes in the area. This can help to increase brand awareness, and ultimately, lead to more enquiries and conversions.


Advantages of virtual tours over traditional marketing methods


Virtual tours offer numerous advantages over traditional marketing methods such as brochures and photos. Firstly, virtual tours provide a more immersive and interactive experience. Potential residents and their families can explore your care home from every angle, giving them a better sense of the space and layout.


Secondly, virtual tours are more cost-effective and time-efficient. Instead of arranging multiple physical tours, you can provide a virtual tour that can be accessed at any time, from anywhere. This means that you can reach a wider audience, without the need for face-to-face meetings.


Thirdly, virtual tours can help to build trust and transparency with potential residents and their families. By providing a complete and immersive experience, you are offering an honest representation of your care home, which can help to alleviate any concerns or doubts potential residents may have.


Tips for creating an effective virtual tour


Creating an effective virtual tour requires careful planning and attention to detail. Here are some tips to help you create a successful virtual tour:


1.Plan your tour: Before creating your virtual tour, plan out the areas you want to showcase. Think about the key selling points of your care home, such as communal areas, bedrooms, and gardens, and make sure these are included in the tour.

 2. Use high-quality equipment: To create a high-quality virtual tour, you will need to use high-quality equipment such as a 360-degree camera.

 This will ensure that your tour is clear and easy to navigate.

 3.Keep it simple: Avoid cluttering your virtual tour with too much information. Keep it simple and easy to navigate, so potential residents and their families                  can focus on the key features of your care home.

 4.Add captions and descriptions: To provide additional context and information, consider adding captions and descriptions to your virtual tour. This can help to highlight key features and amenities.

 5. Promote your tour: Once your virtual tour is complete, make sure to promote it across your marketing channels. This can include your website, social  media, and email marketing campaigns.



Examples of successful virtual tour marketing campaigns for care homes


Virtual tours are becoming increasingly popular in the care home industry, and many care homes have already implemented successful marketing campaigns using virtual tours. For example, Brighterkind, a UK-based care home provider, has integrated virtual tours into their website, providing an immersive experience for potential residents and their families. Another example is Sunrise Senior Living, who have created a series of virtual tours showcasing their care homes in the United States.


Measuring the success of your virtual tour marketing


Measuring the success of your virtual tour marketing is important to ensure that you are getting a return on your investment. There are several ways to measure the success of your virtual tour marketing, including:


1.Website traffic: Monitor your website traffic to see if there has been an increase in visits since implementing your virtual tour.

2Engagement: Look at the engagement metrics for your virtual tour, such as views and click-through rates.

3.Conversion rates: Monitor the conversion rates from your virtual tour, such as enquiries and bookings.

4.Feedback: Ask potential residents and their families for feedback on your virtual tour, to gain insights into what is working well and what can be improved.


Virtual tour services for care homes


If you are considering implementing a virtual tour for your care home, there are several virtual tour services available. These services can help you create a high-quality virtual tour, provide hosting, and offer support for promoting your virtual tour across your marketing channels.


Conclusion


360º virtual tours offer numerous benefits for care home marketing, providing an immersive and interactive experience for potential residents and their families. By using virtual tours, care homes can attract a wider audience, save time and resources, and build trust and transparency with potential residents. To create an effective virtual tour, it is important to plan carefully and promote your tour across your marketing channels. With the right approach, virtual tours can be a powerful tool for enhancing your care home’s marketing efforts.

If you would like to find out more about our offerings contact us through our website  www.walk-us-through.com we could advise upon different options. We are based in Gloucestershire and offer 360º virtual tours which can include 3D Doll House, Floorplan and info buttons to highlight specific features. We edit and stitch the spheres in house via our technicians which helps us provide a bespoke and very competitively priced proposition.


Lee Wells

Director

Walk-Us-Through Ltd


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